Billed monthly · prices exclusive of taxes
Starter
WhatsApp AI + lead desk
per month, billed monthly
Start now- 1 user · 1 workspace
- WhatsApp AI agent + shared inbox
- WhatsApp approved templates
- AI knowledge base (small) — answers from your docs
- Real-time intent scoring (Hot / Warm / Cold)
- Lead management + 1 pipeline
- CSV import / export · email support
Growth
Multi-channel + automation
per month, billed monthly
Choose Growth- Up to 5 users · 2 workspaces
- Everything in Starter, plus:
- AI website chat widget
- Meta Lead Ads + website lead capture
- Callback booking + advisor desk (AI briefings)
- Custom pipelines, fields, assignment rules
- Email + marketing broadcasts · full analytics
Business
Full customization + calling
per month, billed monthly
Choose Business- Up to 20 users · 10 workspaces
- Everything in Growth, plus:
- Full customization + per-workspace AI personality
- Google Ads + event automations
- Calling dialer, mobile call sync, push
- API & webhook access · custom branding
- Priority support + guided onboarding
Enterprise
Everything, white-label, SLA
tailored to your scale
Contact sales- Unlimited users, workspaces & conversations
- Everything in Business, plus:
- IVR click-to-call + call transcription & AI summaries
- Bring-your-own AI model · full white-label domain
- SSO, advanced security & audit logs
- Dedicated deployment (your VPS / region / on-prem)
- Dedicated account manager + SLA
All plans include your own secure organization subdomain, isolated data and unlimited leads & contacts. Plan prices cover the Pine CRM platform only — WhatsApp conversation charges and AI usage are billed separately. See usage-based costs ↓
Compare every feature
| Feature | Starter | Growth | Business | Enterprise |
|---|---|---|---|---|
| Plan limits | ||||
| Users included | 1 | 5 | 20 | Unlimited |
| Workspaces | 1 | 2 | 10 | Unlimited |
| WhatsApp conversations / month * | 1,000 | 5,000 | 25,000 | Custom |
| Leads & contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Your own organization subdomain | ||||
| Core CRM | ||||
| Lead management (notes, tasks, tags) | ||||
| Pipelines (Kanban) | Single | Multiple | Multiple | Multiple |
| CSV import / export | ||||
| Bulk operations | — | |||
| Advanced search & saved filters | — | |||
| Custom fields & sources | — | Basic | Full | Full |
| Assignment & routing engine | — | |||
| Workspace rule engine | — | — | ||
| AI & messaging | ||||
| WhatsApp AI agent + inbox | ||||
| WhatsApp templates | ||||
| AI knowledge base (RAG over your docs) | Small | |||
| Real-time intent scoring | ||||
| AI website chat widget | — | |||
| Callback booking + advisor desk | — | |||
| Per-workspace AI personality / prompt | — | — | ||
| AI guardrails admin | — | — | ||
| Bring-your-own AI model provider | — | — | — | |
| Lead ingestion | ||||
| Website lead-capture webhooks | — | |||
| Meta / Facebook Lead Ads | — | |||
| Google Ads lead webhooks | — | — | ||
| Marketing & outreach | ||||
| Email integration (SMTP, templates, drip) | — | |||
| Marketing broadcasts (WhatsApp / email) | — | Basic | ||
| Template & event automations | — | — | ||
| Scheduled follow-ups | — | |||
| Calling & telephony | ||||
| Calling campaigns / dialer | — | — | ||
| Mobile call sync + app | — | — | ||
| Call requests + push notifications | — | — | ||
| IVR click-to-call | — | — | Add-on | |
| Call transcription & AI summary | — | — | Add-on | |
| Analytics & admin | ||||
| Overview dashboard, activity & tasks | ||||
| Full analytics dashboards + reports | — | |||
| Universal search | — | |||
| Users, teams & session management | 1 user | |||
| Multi-workspace admin | — | |||
| Elevated access / advanced roles | — | — | ||
| Platform & enterprise | ||||
| Custom branding / white-label domain | — | — | Partial | Full |
| API & webhook access | — | — | ||
| SSO + advanced security & audit | — | — | — | |
| Dedicated deployment (VPS / region / on-prem) | — | — | — | |
| Observability (Grafana) access | — | — | — | |
| Done-for-you customization & integrations | — | — | Some | Full |
| Support | Priority email | Priority + onboarding | Dedicated AM + SLA | |
“Add-on” = available as a paid extra on that plan. WhatsApp conversation = Meta’s 24-hour message window.
Scale any plan without changing tiers
Extra user seat
from ₹499 / user / mo
Add advisors to any plan as your team grows.
WhatsApp conversation pack
pay-as-you-go
Top up beyond your plan's monthly included conversations.
Additional workspace
from ₹999 / mo
Spin up a separate isolated CRM environment / brand.
IVR + call transcription
Business add-on
Click-to-call with recordings, transcripts and AI summaries.
Transparent usage-based costs
Your plan price covers the Pine CRM platform. A few third-party services are billed by actual usage, so you only pay for what you send. Nothing here is marked up unless you ask us to manage it for you.
WhatsApp conversations (Meta)
WhatsApp bills per 24-hour conversation at Meta’s published rates, which vary by country and message category (marketing / utility / authentication / service). Two ways to pay:
- Bring your own WhatsApp API — connect your own WhatsApp Business account and pay Meta directly. We add no charge.
- Managed by Pine CRM — we provision and run the WhatsApp API for you, and the conversation charges appear on your Pine CRM invoice.
AI usage (LLM)
The AI assistant runs on the large language model you choose, and we run that model for you. AI is billed by provider and model, so your AI cost varies with the model and provider you select — a faster, lighter model costs less; a premium model costs more. This applies on every plan.
- You pick the model/provider and only pay for what the AI actually processes — choose the model to control the cost.
- Each plan includes fair-use AI; beyond that, usage is charged at the selected model’s rate.
- Enterprise can bring your own AI key / provider and pay them directly.
- Knowledge-base embeddings run on our local models at no extra AI cost.
Telephony / IVR minutes
Click-to-call, IVR and call recording (Business & Enterprise) use a telephony provider. Call minutes and phone numbers are passed through at the provider’s rates — billed directly by them, or on your invoice if we manage the connection.
Your own channels & budgets
Email is sent through your own SMTP / email provider, and your Meta & Google ad budgets are paid to those platforms directly — Pine CRM ingests the leads and never marks up your ad spend. Dedicated Enterprise deployments are hosted on your own infrastructure at your cloud cost.
* Included WhatsApp conversations are a fair-use quota; additional conversations use a pay-as-you-go pack. AI usage cost varies with the model and provider you select, so your effective AI spend differs per configuration on every plan. All plan prices are exclusive of GST / applicable taxes. A one-time onboarding / customization fee may apply on Business & Enterprise.
Frequently asked
What's included in the plan price, and what's billed separately?
The plan price covers the Pine CRM platform — all the software, features and seats for your tier. Billed separately by usage: WhatsApp conversation charges (Meta's rates), AI model usage beyond your included fair-use, and telephony/IVR call minutes. Email is sent via your own provider and ad budgets are paid to Meta/Google directly. See the 'Usage-based costs' section above.
Who pays for WhatsApp, and what counts as a conversation?
WhatsApp bills in 24-hour conversation windows at Meta's published rates (varies by country and category). If you bring your own WhatsApp Business API you pay Meta directly and we add nothing; if we manage the WhatsApp API for you, those charges appear on your Pine CRM invoice. Each plan includes a fair-use quota, then a pay-as-you-go pack — you never get cut off mid-chat.
What's the difference between an organization and a workspace?
Your organization is your company account, reached at your own subdomain (yourcompany.pinecrm). A workspace is an isolated CRM environment inside it — e.g. a branch, brand or team — each with its own leads, pipeline and AI knowledge.
Can I add more users later?
Yes. Every plan has included seats, and you can add extra user seats as an add-on at any time. Upgrades and downgrades are prorated.
Do you customize the CRM for my business?
Business includes done-for-you configuration and guided onboarding. Enterprise adds custom development, bespoke integrations and your own AI model provider.
Is my data isolated from other companies?
Completely. Every organization is a separate tenant with its own subdomain and strictly separated data — no other company can ever see your leads, conversations or documents.
Which AI model powers the assistant, and how is it billed?
You choose the large language model and provider, and we run it for you, grounded in your own uploaded documents. AI is billed by provider and model, so your AI cost varies with the model/provider you pick — a lighter model costs less, a premium one costs more. Each plan includes fair-use AI; heavier usage is charged at the selected model’s rate. Enterprise can bring your own AI key/provider and pay them directly. Knowledge-base embeddings run on our local models at no extra AI cost.
Can I start with a demo before paying?
Yes — we run a one-week live demo on your own WhatsApp number with your data and documents, no card required.