We started by building an AI counsellor for an education institute fielding hundreds of enquiries a day. It answered course, fee and eligibility questions in Hindi, Hinglish and English, scored every lead in real time, and booked callbacks while the team slept.
That system became Pine CRM: a multi-tenant platform that captures leads from Meta, Google and the web, runs an AI counsellor over WhatsApp and chat, and gives counsellors a desk designed purely to convert — complete with call transcripts, marketing broadcasts and analytics.
Today it’s configured per client, for any organisation that runs on leads — with education and counselling as its proven flagship.
Principles behind Pine CRM
AI that does real work
Not a chatbot bolt-on — an AI counsellor that qualifies leads, scores intent and books callbacks end to end.
Configured to you
Pipelines, fields, sources, rules and AI personality are tailored to each client, not forced into a template.
Built to be reliable
Circuit breakers, guardrails and full observability keep the AI and integrations resilient under load.