We started by building an AI agent for an education institute fielding hundreds of enquiries a day. It answered course, fee and eligibility questions in multiple languages, scored every lead in real time, and booked callbacks while the team slept.
That system became Pine CRM: a multi-tenant platform that captures leads from Meta, Google and the web, runs an AI agent over WhatsApp and chat, and gives your team a desk designed purely to convert — complete with call transcripts, marketing broadcasts and analytics.
Today it’s configured per client, for any organisation that runs on leads — with education and counselling as its proven flagship.
Principles behind Pine CRM
AI that does real work
Not a chatbot bolt-on — an AI agent that qualifies leads, scores intent and books callbacks end to end.
Configured to you
Pipelines, fields, sources, rules and AI personality are tailored to each client, not forced into a template.
Built to be reliable
Guardrails and enterprise-grade monitoring keep the AI and your integrations dependable under load.